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Insights Category

Industry Insights

Analysis and perspective on changes in search, websites, marketing technology, customer behavior, and digital business.

A person in a suit interacts with a digital interface featuring an AI robot icon and graphics about Answer Engine OptimizationFeatured
Industry Insights

What Is Answer Engine Optimization (AEO)?

As more people ask AI tools for recommendations instead of clicking search results, AEO is becoming essential. Here's what it means for your business.

August 21, 20261 min read
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Industry Insights

Why your business needs the new Sprout Business App in 2026

In the ever-evolving landscape of digital marketing and business management, the Sprout Business App emerges as a revolutionary tool designed to streamline operations and enhance productivity.

May 227 min read
Industry Insights

Smarter digital marketing growth with Sprout Creatives

Since 2007, Sprout Creatives has helped businesses grow through graphic design, web design, and search engine marketing. As the digital landscape has evolved, so have the challenges business owners face.

May 15 min read
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Industry Insights

Why Adding A SSL Certificate To Your Website Is No Longer Optional

As the Internet changes, we advise our clients on how to adjust with it. The Internet is going through a small change now with search engines like Google and Bing requiring website domains to render using the secure connection of HTTPS in order to continue to be found within their search results.

Sep 143 min read
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Industry Insights

Consequences for Using Illegal Photographs or Images on Your Website

Every business owner should understand if they own a website: the consequences for using copyrighted photos or images without permission from the artist. Using photographs or images you do not have the rights to or have not purchased on your website is illegal.

Feb 143 min read
A screenshot of the Google Mobile-Friendly Test tool displaying a positive result for a website URL
Industry Insights

​Responsive websites, mobile design and the new Google algorithm

In case you haven’t heard, Google recently implemented a new algorithm that will significantly affect the entire Internet.

Jun 223 min read

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